Testing For Customer Relationship Equity

If you are in business for the long term there is nothing more important than the quality of relationships with customers.

Relationship Equity explains and measures the quality of relationships, showing their relative position and giving some insights into understanding how it works (or doesn’t). Use the grid below to think about your key relationships and their direction of travel.

Claudine McClean
T: 01789 734400
E: claudinem@salespathways.com

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